Expereential Marketing:
Product distribution:
Road Show:
Marketing Concept:
A creative is the top "Big Idea" for a brand. It is a set of values and a clear tone that can be used in all campaigns, communication channels and audiences.
Successful creative concepts are peculiar and memorable and make the brand stand out. Creative concepts should be based on the communication strategy.
Today, we produce many different pieces of content, most likely across different plattforms.
The key is that all of them should be tied to the experiences your creative concept calls for.
Marketing Development:
During the creation process you can test which benefit is most appealing to the audience and see how the campaign will function accross multiple media chanels.
In this way, you will be able to reach the audience more effectively by finding 'big ideas' that resonate with them.
Marketing Testing:
Creative testing is a way to compare ads to see which image and copy combinations are best at driving your desired results. It's similar to how you would use A/B testing to compare or email subject lines. With creative testing, you can optimize your ad campaigns so the bulk of your budget goes to the ads that bring in the most engagement and revenue. With automated advertising software, a creative test will also automatically pare down underperforming ads, so you won't be wasting your ad spend on campagns that don't make the cut.
Marketing: Is the process of taking goods or services from the concept phase to the point where customers will want to brand. It's how a brand communicates to ist audience in a way that's more personal beyond trying to sell a particular product or service.