Marketing research: At Kalax, we dedicate much of our resources in studying what customers’ want through various marketing research tools. We study the trends, behavior and predict the future. For any marketing strategy to succeed, there must be a ground work attached to it and that is exactly what we do best here at Kalax.
Marketing Analysis:
A market analysis is a quantitative and qualitative assessment of a market. It looks into the size of the market both in volume and in value, the various customer segments and buying patterns, the competition, and the economic environment in terms of barriers to entry and regulation.
A cohesive digital marketing strategy is essential for any company that wants to maximise profits and gain new customers. Many organisations opt to reconfigure traditional marketing strategies in accordance with the digital arena, but this approach to digital marketing often has little impact because digital marketing offers companies the chance to target specific individuals through the internet – and interact with their desired clientele.
Digital marketing offers a raft of new opportunities that can only be accessed through a cohesive digital marketing strategy and enabled by a team of digital media whizzes.
How we do a market analysis?
We do a market analysis by using the following plans:
- Demographics and Segmentation
- Target Market
- Market Need
- Competition
- Barriers to Entry
- Regulation
SWOT Analysis:
SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, and so a SWOT Analysis is a technique for assessing these four aspects of your business.
At Kalax, We use SWOT Analysis to make the most of what you've got, to your organization's best advantage. And you can reduce the chances of failure, by understanding what you're lacking, and eliminating hazards that would otherwise catch you unawares.
Customer Mix:
Customer mix is the sales driven by a particular type of customer segment expressed as a percentage of business’s total sale.
Customer mix tells what all customer segments are being serviced by the business. It shows which customer segment is the most important in driving the sales and which segment is lagging behind.
Marketing strategists agree that brand awareness in any industry gives that company an edge. Brand awareness accomplishes several objectives for companies seeking to increase sales in the marketplace. A brand awareness campaign needs to be flexible enough to grow with the company and adjust if needed. The company should seek to build customer awareness, promote its website and add value.